Jehangir : Audio Tour App

Jehangir : Audio Tour App

Designing an immersive gallery experience

Designing an immersive gallery experience

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Overview

Ever find yourself staring at a painting and thinking, “What on earth is the artist trying to say?” Well, you're not alone. As an artsy, I’ve often wondered what went on in the artist’s head while they created their masterpieces. And let’s face it, the little placards next to the artwork rarely do justice to the artist's vision. Enter my quest to create an app that’s like having your personal art tour guide—minus the awkward small talk. As a part of coursework for Google’s UX Design Course, I set out to make the art world a bit more engaging and a lot less confusing.

Overview

Ever find yourself staring at a painting and thinking, “What on earth is the artist trying to say?” Well, you're not alone. As an artsy, I’ve often wondered what went on in the artist’s head while they created their masterpieces. And let’s face it, the little placards next to the artwork rarely do justice to the artist's vision. Enter my quest to create an app that’s like having your personal art tour guide—minus the awkward small talk. As a part of coursework for Google’s UX Design Course, I set out to make the art world a bit more engaging and a lot less confusing.

Empathize

Empathize

Online Survey

I kicked things off with a survey to get inside the minds of art enthusiasts, gallery goers, and even some gallery staff. Google Forms was my trusty sidekick here.

Online Survey

I kicked things off with a survey to get inside the minds of art enthusiasts, gallery goers, and even some gallery staff. Google Forms was my trusty sidekick here.

Key Insights

• A significant 40% visit art galleries just a few times a year, hinting at room for increased engagement.


• 70% of visitors have tried audio tours, suggesting they're a well-used feature.


• 75% think audio tours make their gallery visits more enriching, highlighting their value.


• 45% of visitors prefer a blend of concise and detailed audio content, indicating diverse preferences.


• A majority (80%) want more in-depth explanations about the artwork, suggesting what content matters most to them.

1:1 Interviews

Next, I jumped into one-on-one interviews. Face-to-face, or well, screen-to-screen. Talking directly to users gave me that extra layer of insight you can’t always get from a survey. These direct conversations provided me with nuanced feedback, further guiding the design process.

1:1 Interviews

Next, I jumped into one-on-one interviews. Face-to-face, or well, screen-to-screen. These direct conversations provided me with nuanced feedback, further guiding the design process.

“The audio guides devices available are unhygienic and sometimes difficult to figure out.”

“Exploring all of the Art Gallery at once can be hectic and rushed

due to time constraints.”

“Usually most of the information is not available in my mother tongue.”

“I keep reading every information card but they only convey superficial facts and nothing about the painting or it’s artist. It feels bland.”

Key Observations

• Users need deeper understanding about the artwork, its interpretation and the process.


• Busy individuals want to get the best experience within a time restricted duration.

• Most visitors worry about the hygiene when it comes to audio devices provided.


• Visitors find it irritating when the tour guide rushes them off.


• It’s a challenge to get a good view of artwork when it’s crowded.


•Since some areas in Gallery have bad connection visitors aren’t able to google information about artwork.

Define

Define

Problem Statement

Problem Statement

Persona

With all the data in hand, I created two key personas - Meet Ayesha and Jeet, the dynamic duo of our user base. They became my compass throughout the design process, keeping me grounded in user needs.

Persona

With all the data in hand, I created two key personas - Meet Ayesha and Jeet, the dynamic duo of our user base. They became my compass throughout the design process, keeping me grounded in user needs.

Ideate

Ideate

How Might We

I developed 'How Might We' statements to transform identified user problems into opportunities. They helped me reframe the user problems into creative challenges.

How Might We

I developed 'How Might We' statements to transform identified user problems into opportunities. They helped me reframe the user problems into creative challenges.

Storyboards

Now came the fun part—storyboarding! I sketched out potential user journeys. These frames brought the user experience to life, one doodle at a time.

Storyboards

Now came the fun part—storyboarding! I sketched out potential user journeys. These frames brought the user experience to life, one doodle at a time.

Crazy 8s

Crazy 8s time! Armed with just a marker and sheer determination, I sketched out 8 ideas in 8 minutes. No time to overthink, just pure creative adrenaline!

Crazy 8s

Crazy 8s time! Armed with just a marker and sheer determination, I sketched out 8 ideas in 8 minutes. No time to overthink, just pure creative adrenaline!

Design

Design

Paper Wireframes

To get my ideas on paper, I created some quick wireframes. These helped me nail down the basic layout and see what was working before getting into the more detailed design.

Paper Wireframes

To get my ideas on paper, I created some quick wireframes. These helped me nail down the basic layout and see what was working before getting into the more detailed design.

Digital Wireframes

Once I was happy with the basics, I moved on to digital wireframes. It was all about turning the rough ideas into something more concrete that I could actually test.

Digital Wireframes

Once I was happy with the basics, I moved on to digital wireframes. It was all about turning the rough ideas into something more concrete that I could actually test.

Test

Test

Usability Test

Time to put my work to the test. Usability testing allowed me to see where users stumbled, triumphed, or just flat-out got confused. The feedback from these tests highlighted areas for improvement and guided future iterations.

Usability Test

Time to put my work to the test. Usability testing allowed me to see where users stumbled, triumphed, or just flat-out got confused. The feedback from these tests highlighted areas for improvement and guided future iterations.

High Fidelity Prototypes

High Fidelity Prototypes

The homepage is designed to be intuitive, offering users multiple entry points for exploring the gallery.

The homepage is designed to be intuitive, offering users multiple entry points for exploring the gallery.

01 Home

01 Home

Selection Assistant

Helps users choose the perfect tour.

Create Tours

Users can create tours according to their taste

Curated Tours

Users can pick from a set of pre-made audio tours.

Users can pick from a set of pre-made audio tours.

02 Tour

Language Selection

Ensures accessibility for a diverse set of users, allowing them to engage in their native language.

Artwork & Duration Information

Transparency helps users manage their time effectively, offering a well-structured tour experience.

Audio Tour Save Option

Allows flexibility, as users can return to their saved tours at any point.

Provides users with a seamless, guided journey through the gallery, enhancing their interaction with artworks through audio, visuals, and personalized recommendations.

03 Tour Experience

Artwork Details

Provides detailed information about the selected artwork, enriching the visitor's understanding

Find your way

Instantly opens the map to guide users from their current location to the selected artwork, ensuring easy navigation

See Artwork Location

Displays the exact location of the artwork or gallery on the map, helping users navigate efficiently

Full-Screen Artwork View

Enlarges the artwork for an immersive viewing experience, allowing users to appreciate details closely

Listen to the Audio Guide

Offers a rich, narrated tour experience.

Watch the ASL video

Ensures inclusivity for users who are deaf or hard of hearing.

Read the Audio Transcript

Makes the information accessible for those who prefer reading.

The custom tour feature encourages personalized exploration, empowering users to save and name their tours, and revisit the experience anytime.

04 Create Tour

Audio Tour Save Option

Allows flexibility, as users can return to their saved tours at any point.

Artwork & Duration Information

Transparency helps users manage their time effectively, offering a well-structured tour experience.

The AI Selection Assistant personalizes recommendations based on user preferences, offering a tailored tour with options for surprise elements.

05 Selection Assistant

Get a suggested tour

Suggests a personalized tour by asking a few guiding questions

The search feature allows users to quickly access any artwork or tour by name.

05 Search

Search artworks and tours

Facilitates quick searches by artwork name or number, ensuring users can easily find specific pieces or tours

The interactive map not only shows a route to the artwork but also helps users find additional amenities like escalators, restrooms, and more.

06 Map

Gallery Directions

Allows users to search for gallery names and get directions seamlessly within the app

Quick access to amenities

Provides direct access to important amenities like restrooms, snack corners, wheelchair pickup, and more, ensuring user convenience

The saved tours act as a personalized archive of their gallery explorations.

07 Saved Tours

Self-created Tours

Allows flexibility, as users can return to their saved tours at any point.

Bookmarked Tours

Allows users to return to their saved content whenever they want.

Relection

Relection

What I Learnt

What I Learnt

Next Step

Next Step

Next Step

Next Step

Sakshi Nigudkar

Sakshi Nigudkar

Download Resume

Download Resume

Download Resume

Crafted with love & peer pressure️ by Sakshi

Crafted with love & peer pressure️ by Sakshi

©2024 Sakshi Nigudkar

©2024 Sakshi Nigudkar