Overview
Ever find yourself staring at a painting and thinking, “What on earth is the artist trying to say?” Well, you're not alone. As an artsy, I’ve often wondered what went on in the artist’s head while they created their masterpieces. And let’s face it, the little placards next to the artwork rarely do justice to the artist's vision. Enter my quest to create an app that’s like having your personal art tour guide—minus the awkward small talk. As a part of coursework for Google’s UX Design Course, I set out to make the art world a bit more engaging and a lot less confusing.
Overview
Ever find yourself staring at a painting and thinking, “What on earth is the artist trying to say?” Well, you're not alone. As an artsy, I’ve often wondered what went on in the artist’s head while they created their masterpieces. And let’s face it, the little placards next to the artwork rarely do justice to the artist's vision. Enter my quest to create an app that’s like having your personal art tour guide—minus the awkward small talk. As a part of coursework for Google’s UX Design Course, I set out to make the art world a bit more engaging and a lot less confusing.
Empathize
Empathize
Online Survey
I kicked things off with a survey to get inside the minds of art enthusiasts, gallery goers, and even some gallery staff. Google Forms was my trusty sidekick here.
Online Survey
I kicked things off with a survey to get inside the minds of art enthusiasts, gallery goers, and even some gallery staff. Google Forms was my trusty sidekick here.
Key Insights
• A significant 40% visit art galleries just a few times a year, hinting at room for increased engagement.
• 70% of visitors have tried audio tours, suggesting they're a well-used feature.
• 75% think audio tours make their gallery visits more enriching, highlighting their value.
• 45% of visitors prefer a blend of concise and detailed audio content, indicating diverse preferences.
• A majority (80%) want more in-depth explanations about the artwork, suggesting what content matters most to them.
1:1 Interviews
Next, I jumped into one-on-one interviews. Face-to-face, or well, screen-to-screen. Talking directly to users gave me that extra layer of insight you can’t always get from a survey. These direct conversations provided me with nuanced feedback, further guiding the design process.
1:1 Interviews
Next, I jumped into one-on-one interviews. Face-to-face, or well, screen-to-screen. These direct conversations provided me with nuanced feedback, further guiding the design process.
“The audio guides devices available are unhygienic and sometimes difficult to figure out.”
“Exploring all of the Art Gallery at once can be hectic and rushed
due to time constraints.”
“Usually most of the information is not available in my mother tongue.”
“I keep reading every information card but they only convey superficial facts and nothing about the painting or it’s artist. It feels bland.”
“The audio guides devices available are unhygienic and sometimes difficult to figure out.”
“Exploring all of the Art Gallery at once can be hectic and rushed
due to time constraints.”
“Usually most of the information is not available in my mother tongue.”
“I keep reading every information card but they only convey superficial facts and nothing about the painting or it’s artist. It feels bland.”
Key Observations
• Users need deeper understanding about the artwork, its interpretation and the process.
• Busy individuals want to get the best experience within a time restricted duration.
• Most visitors worry about the hygiene when it comes to audio devices provided.
• Visitors find it irritating when the tour guide rushes them off.
• It’s a challenge to get a good view of artwork when it’s crowded.
•Since some areas in Gallery have bad connection visitors aren’t able to google information about artwork.
Key Observations
• Users need deeper understanding about the artwork, its interpretation and the process.
• Busy individuals want to get the best experience within a time restricted duration.
• Most visitors worry about the hygiene when it comes to audio devices provided.
• Visitors find it irritating when the tour guide rushes them off.
• It’s a challenge to get a good view of artwork when it’s crowded.
•Since some areas in Gallery have bad connection visitors aren’t able to google information about artwork.
Define
Problem Statement
Persona
With all the data in hand, I created two key personas - Meet Ayesha and Jeet, the dynamic duo of our user base. They became my compass throughout the design process, keeping me grounded in user needs.
Define
Problem Statement
Persona
With all the data in hand, I created two key personas - Meet Ayesha and Jeet, the dynamic duo of our user base. They became my compass throughout the design process, keeping me grounded in user needs.
Ideate
Ideate
How Might We
I developed 'How Might We' statements to transform identified user problems into opportunities. They helped me reframe the user problems into creative challenges.
How Might We
I developed 'How Might We' statements to transform identified user problems into opportunities. They helped me reframe the user problems into creative challenges.
Storyboards
Now came the fun part—storyboarding! I sketched out potential user journeys. These frames brought the user experience to life, one doodle at a time.
Storyboards
Now came the fun part—storyboarding! I sketched out potential user journeys. These frames brought the user experience to life, one doodle at a time.
Crazy 8s
Crazy 8s time! Armed with just a marker and sheer determination, I sketched out 8 ideas in 8 minutes. No time to overthink, just pure creative adrenaline!
Crazy 8s
Crazy 8s time! Armed with just a marker and sheer determination, I sketched out 8 ideas in 8 minutes. No time to overthink, just pure creative adrenaline!
Design
Design
Paper Wireframes
To get my ideas on paper, I created some quick wireframes. These helped me nail down the basic layout and see what was working before getting into the more detailed design.
Paper Wireframes
To get my ideas on paper, I created some quick wireframes. These helped me nail down the basic layout and see what was working before getting into the more detailed design.
Digital Wireframes
Once I was happy with the basics, I moved on to digital wireframes. It was all about turning the rough ideas into something more concrete that I could actually test.
Digital Wireframes
Once I was happy with the basics, I moved on to digital wireframes. It was all about turning the rough ideas into something more concrete that I could actually test.
Test
Test
Usability Test
Time to put my work to the test. Usability testing allowed me to see where users stumbled, triumphed, or just flat-out got confused. The feedback from these tests highlighted areas for improvement and guided future iterations.
Usability Test
Time to put my work to the test. Usability testing allowed me to see where users stumbled, triumphed, or just flat-out got confused. The feedback from these tests highlighted areas for improvement and guided future iterations.
High Fidelity Prototypes
High Fidelity Prototypes
Selection Assistant
Helps users choose the perfect tour.
Create Tours
Users can create tours according to their taste
Users can pick from a set of pre-made audio tours.
Curated Tours
01 Home
The homepage is designed to be intuitive, offering users multiple entry points for exploring the gallery.
Language Selection
Ensures accessibility for a diverse set of users, allowing them to engage in their native language.
Artwork & Duration Information
Transparency helps users manage their time effectively, offering a well-structured tour experience.
Audio Tour Save Option
Allows flexibility, as users can return to their saved tours at any point.
02 Tour
Users can pick from a set of pre-made audio tours.
Artwork Details
Provides detailed information about the selected artwork, enriching the visitor's understanding
Find your way
Instantly opens the map to guide users from their current location to the selected artwork, ensuring easy navigation
03 Tour Experience
Provides users with a seamless, guided journey through the gallery, enhancing their interaction with artworks through audio, visuals, and personalized recommendations.
See Artwork Location
Displays the exact location of the artwork or gallery on the map, helping users navigate efficiently
Full-Screen Artwork View
Enlarges the artwork for an immersive viewing experience, allowing users to appreciate details closely
Listen to the Audio Guide
Offers a rich, narrated tour experience.
Watch the ASL video
Ensures inclusivity for users who are deaf or hard of hearing.
Read the Audio Transcript
Makes the information accessible for those who prefer reading.
04 Create Tour
The custom tour feature encourages personalized exploration, empowering users to save and name their tours, and revisit the experience anytime.
Audio Tour Save Option
Allows flexibility, as users can return to their saved tours at any point.
Artwork & Duration Information
Transparency helps users manage their time effectively, offering a well-structured tour experience.
The AI Selection Assistant personalizes recommendations based on user preferences, offering a tailored tour with options for surprise elements.
05 Selection Assistant
Get a suggested tour
Suggests a personalized tour by asking a few guiding questions
The search feature allows users to quickly access any artwork or tour by name.
06 Search
Search artworks and tours
Facilitates quick searches by artwork name or number, ensuring users can easily find specific pieces or tours
The interactive map not only shows a route to the artwork but also helps users find additional amenities like escalators, restrooms, and more.
07 Map
Gallery Directions
Allows users to search for gallery names and get directions seamlessly within the app
Quick access to amenities
Provides direct access to important amenities like restrooms, snack corners, wheelchair pickup, and more, ensuring user convenience
The saved tours act as a personalized archive of their gallery explorations.
08 Saved Tours
Self-created Tours
Allows flexibility, as users can return to their saved tours at any point.
Bookmarked Tours
Allows users to return to their saved content whenever they want.
Relection
Relection
What I Learnt
What I Learnt
Next Step
Next Step
Next Step
Other Casestudies
Crafted with love & peer pressure️ by Sakshi
Crafted with love & peer pressure️ by Sakshi
©2024 Sakshi Nigudkar
©2024 Sakshi Nigudkar