

Duration
8 weeks

Role
UX Designer

Project
Passion Project
(Coursework)
Jehangir : Audio Tour App
Designing an immersive gallery experience
Play Video

Overview
Ever find yourself staring at a painting and thinking, “What on earth is the artist trying to say?” Well, you're not alone. As an artsy, I’ve often wondered what went on in the artist’s head while they created their masterpieces. And let’s face it, the little placards next to the artwork rarely do justice to the artist's vision. Enter my quest to create an app that’s like having your personal art tour guide—minus the awkward small talk. As a part of coursework for Google’s UX Design Course, I set out to make the art world a bit more engaging and a lot less confusing.

Problem
Art gallery visitors often feel dissatisfied due to the lack of information about the displayed artworks and the absence of structured tours.

Goal
To create a customized tour app that increases user engagement and makes the experience immersive.

Product
A mobile application designed to enhance the gallery experience.
Empathize
Online Survey
I kicked things off with a survey to get inside the minds of art enthusiasts, gallery goers, and even some gallery staff. Google Forms was my trusty sidekick here.




Key Insights
• A significant 40% visit art galleries just a few times a year, hinting at room for increased engagement.
• 70% of visitors have tried audio tours, suggesting they're a well-used feature.
• 75% think audio tours make their gallery visits more enriching, highlighting their value.
• 45% of visitors prefer a blend of concise and detailed audio content, indicating diverse preferences.
• A majority (80%) want more in-depth explanations about the artwork, suggesting what content matters most to them.